Tagged with Vertical Integration

The Power of Vertical Integration

Film studios began gaining power due to vertical integration by controlling the production of large quantities of films, distribution, and exhibition of films in almost every theater. Vertical integration was effective in that it helped give film studios control of every aspect of the studio by taking all the jobs and putting them under one … Continue reading

Hollywood Behemoths

Vertical integration helped Hollywood studios to become the behemoths they are today. Studios were able to produce films in high volume, distribute them to theaters owned by the studios as well as independent studios, and play them basically everywhere. Major theaters, small theaters, the sides of barns, iPhones (they had those in the early 20th … Continue reading