Tagged with Consumption

How do stars increase consumption?

In the 1960s, rock and roll was more than just music, it was a lifestyle. Robert Christgau argued that rock and roll was instrumental in opening up the generation gap and fertilizing the largely sexual energy that has flowered into the youth lifestyle. Since youth were drawn to such ideals, they are then willing to … Continue reading

Sinatra, Cowboys, Budweiser, Oh My!

I found this excellent old ad for Budweiser. First of all, I think this video is excellent. Secondly, I think it does an excellent job at looking into the idea of stars and consumption, especially when we are talking about them as heroes.  Frank Sinatra and Ed McMahon were and still are huge names. I … Continue reading