Posted in February 2013

Three peas in a pod

McDonald says “there is a tendency to assume that agencies have all the power in contemporary Hollywood.” I disagree. Before actually taking time to reflect on the topic of power in Hollywood I assumed the film studios held all the power. Why wouldn’t they? They choose the films, they choose the stars, and agencies rely … Continue reading

An Ongoing War For Power

As we skim through the timeline of Hollywood, if anything we realize that the film industry is never stagnant. There are rapid rises and falls, profits and debts, successes and failures in any aspect of Hollywood. In the vertically integrated system, studios held substantial power, dictating the types of films that could go on screen, … Continue reading

Can I Call a Do-Over on Monday’s Activity?

During Monday’s in-class activity, I had the misfortune of playing an agent during the studio system era. All of the studio members mistrusted me and no one paid me or my ideas about my star’s image any attention. My actor was already under contract with the studio, so there was little I could do to … Continue reading

Jack of all Trades, Master of None?

I’m watching a ridiculous Hallmark movie about  two best friends who realize they are meant be after they endure a traumatic experiene together. Naturally something gets in the way and they must overcome several obstacles before they can finally be together. Not the next great film masterpiece, but entertaining enough for an evening at home. … Continue reading

The Power of Vertical Integration

Film studios began gaining power due to vertical integration by controlling the production of large quantities of films, distribution, and exhibition of films in almost every theater. Vertical integration was effective in that it helped give film studios control of every aspect of the studio by taking all the jobs and putting them under one … Continue reading

Hollywood Monopoly

Film studios used vertical integration to dominate the movie making industry. They accomplished this by owning a good portion of the theaters in america and starting talent agencies to discover new fresh faces and talented actors, actresses and singers to work for them. They would take these talented men and women and create a star. … Continue reading

Hollywood Behemoths

Vertical integration helped Hollywood studios to become the behemoths they are today. Studios were able to produce films in high volume, distribute them to theaters owned by the studios as well as independent studios, and play them basically everywhere. Major theaters, small theaters, the sides of barns, iPhones (they had those in the early 20th … Continue reading

The power of the star, and the money that follows them

Vertical integration gave the major film studios outstanding power when it came to controlling the theatre world.  Even though the major film production studios owned about a fourth of the theaters nation wide, this vertical integration power gave them the ability to still get their films into the smaller, independently owned theaters. The studios first … Continue reading

Do the Vertical Integration

Why did vertical integration give film studios such immense power? How did stars figure into that power? Were stars able to exert their own power? Why or why not? How? Due to the nature of film-making and distribution, the film industry consists of several different sections, production, distribution, and exhibition, working in co-operation with one another. … Continue reading